This report compares the performance and quality of two core user groups: those who started with a Free Trial (~124 users) versus those who went Direct Paid after a demo (~69 users).
Key Findings
| Metric | Free Trial Cohort | Direct Paid (Demo) Cohort |
|---|---|---|
| Conversion to Paid Rank | 4.0% | 100.0% |
| Personal Email Domains (e.g. gmail, yahoo) |
91.1% | 68.1% |
| Low Engagement ("Barely Tried") (<3 meaningful actions) |
52.4% | 13.0% |
Missing CRM Leads
We found 6 Free Trial users whose accounts were successfully created in Wisanna, but never synced to Zoho CRM. This suggests a bug in the CRM lead push workflow.
- contact.y+trial.5@gmail.com
- contact.y+trial.3@gmail.com
- contact.y+trial.4@gmail.com
- contact.y+trial.6@gmail.com
- av.claudia.david@gmail.com
- contact.y+trial.7@gmail.com